Initially, the idea was to ski with a group of friends by assembling a high quality package of good value. It wasn’t long before the phone was ringing regularly asking about the “next” trip. Clearly the new approach to corporate tours was popular and so MagicBus Tours Ltd. was incorporated in November of 1992.
Alberta schools have long made alpine sports a part of the curriculum. MagicBus delivered a new approach that made planning and delivering exciting adventures easy, affordable and most of all, safe. Soon schools from all over Alberta were including MagicBus as part of their annual offering to their students.
MagicBus Tours had become a “best kept secret” in Alberta for group ski tours. Meanwhile, the need to assist individual travelers had become obvious. Edmontonians were calling for a dependable, regularly scheduled day service to the Rockies. The MagicBus to Marmot was born! Soon, thousands of individual skiers were enjoying day and overnight stays where all the planning and most importantly, the driving hassle of winter roads was handled on The MagicBus. Demand grew and required an alternative and The MagicBus to Lake Louise delivered a great choice. Now, over 7000 skiers annually visit two great resorts via “The MagicBus”.
Bruce Perry, CEO MagicBus Adventure Tours Ltd.